Search Engine Optimization has changed drastically in the past few years. It continues to evolve as the search engines find new ways to serve the very best results to their users. That’s how they keep their searchers coming back.

SEO should be the last step in your digital marketing strategy. However, if you’ve proven your funnel and found your highest Commercial Intent keywords and phrases, a safe, measured SEO game plan can protect your traffic and assets in the long run.