The majority of Googles income comes from their Adwords advertising division. Millions of businesses compete to have their message displayed and attract new potential business.
Adwords is an auction and is constantly updating and changing. You need to have a professional construct and manage your campaigns.
Blindly creating campaigns and not monitoring bids is the reason most campaigns we audit are leaving a lot of money on the table.
An Adwords expert who is creating campaigns, setting up multi-variant testing and pruning bids and phrases shouldn’t be an expense. A true professional will help make more revenue.
Don’t trust your Adwords campaigns to an unpaid intern or an ad posted in Craigslist for a ridiculously cheap monthly fee.